FunnelDash & Sila
Monetizing the payment flow between brands, agencies, and platforms
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FunnelDash & Sila:
At a Glance
FunnelDash utilized Sila’s payment infrastructure, blockchain technology, and through a partner virtual card issuance, to provide Ad agencies with a powerful charge card specifically for digital ad spend
A customized bank card and payment infrastructure designed to give cashback and online support for digital ad agencies
A bank agent with advanced technology, Sila gave FunnelDash the means to challenge the status quo and deliver more value to business owners
Ad agencies regularly spend upwards of eight figures a year on ad spend. Even with this incredible amount of spend, third-party cards don’t provide enough incentive, like points or cashback, especially considering the amount of money that flows through the card.
Now powered by Sila, FunnelDash users can:
- Issue corporate branded virtual and physical cards
- Enable money transfers and secure bank account linking to the cards
- Send money along the blockchain
- Give solid cashback as a reward for spending with the card
By partnering with Sila, a bank agent, FunnelDash allows agencies to provide custom charge cards without needing to build out an entire charge card or credit card system from scratch.
Having access to Sila’s #fintechmarketplace means that FunnelDash can scale its product functionality seamlessly.
Sila’s top-of-the-line technology gives FunnelDash users access to blockchain crypto transfers using a proprietary ledger and pre-integrated partner technology.
The Goal
Find a way to monetize the payment flow between brands, agencies, and platforms
Initially, Zach Johnson founded FunnelDash to serve media buying agencies and their clients with an attribution and analytics platform. At one point he had an epiphany. Rather than selling a software-as-a-service (SaaS) product, why not find a way to monetize the payments flow between brands, agencies, and publishers/platforms?
Third-party credit cards being utilized were offering the run-of-the-mill rewards that provided little or no value to these businesses. Johnson originally thought that FunnelDash was going to help advertisers scale by diagnosing problems with their payback, liquidity, and finances. Instead, it turns out, FunnelDash solves fundamental problems that are even harder.
An ad card through Funneldash gives digital advertising agencies the option to give their clients custom, branded charge cards. And, by partnering with Sila, FunnelDash can do this and provide advanced features with no extra costs or setup. #PoweredbySila
Without Sila
- Starting with a third-party or creating a credit card system from scratch.
- Providing KYC/KYB through self-learning or with a vendor.
- Partnering with a reliable credit card company like Visa or Mastercard for secure transactions.
- Costly fees associated with third-party charge cards.
- Difficulties providing incentives like rewards or cashback without being penalized.
With Sila
- Tapping into Sila’s tested and secure payment infrastructure, which can be easily built into an app or integrated into a web console.
- Secure KYC/KYB included with all clients so all the users are verified at onboarding.
- Being able to utilize Sila’s fintech marketplace and quickly set up with a verified Mastercard charge card.
- Significant savings and flexible pricing options, depending on the feature.
- Flexibility to offer lucrative rewards tailored to a specific industry.
A new financial world, built by you.
Sila offers a simple, secure, and scalable banking API to make money programmable with built-in regulatory compliance.
Sila has a ton of advanced feature sets that one would get a ton of value out of. But I do find myself recommending it simply because it's like you can solve three to five different things in one fell swoop with Sila and it’s a great place to start. I love what they're doing with blockchain. I love their wallet infrastructure and I think they're continuing to really innovate in that way.
The Results
FunnelDash’s original mission was to help advertisers scale. With Sila at their side, FunnelDash was able to do just that and give their users more products worth investing in, all while solving financial problems along the way.
Because Sila is a bank agent with expertise in financial compliance, FunnelDash was able to provide:
- Virtual cards for each and every ad account.
- Easily manage budgets across multiple ad accounts and networks.
- Custom spend rules to automatically ensure media buyers never overspend past any budgets.
- Control how much agencies can charge.
- Lock or terminate cards in real-time.
- Protect privacy with cards for software trials, agency fees, etc
- Kill ad spend instantly at the card level.
- Unlimited ad spend audits to determine if you’re overspending.
FunnelDash goes above and beyond the standard rewards services that credit card companies are providing now. At the end of the day, FunnelDash helps business owners focus on their growth.
FunnelDash features include:
- Unlimited free virtual debit and credit cards.
- Unlimited free ad copy & creative
- Unlimited free ad audits and benchmark reports.
- Advanced spend, budget, and pacing controls.
- Earn up to 3% cashback on your ad spend.
With the highest cash back charge card for Facebook and Google ad spend out there, FunnelDash allows businesses to think bigger. With an extremely functional product, FunnelDash is enabling a lot of businesses to be able to deliver more value for less to the end customer.
Result 1
Johnson started a business around co-branded cards as a service in partnership with Sila and Lithic. He wanted to launch as quickly as possible and Sila helped him with that. Through Sila, FunnelDash could offer unlimited cash back, no annual fees, no hidden fees, and unlimited cards, all with no interest.
Result 2
Thankfully, FunnelDash wasn’t expected to start a credit card company from the ground up. As a bank agent, Sila enabled FunnelDash to provide clients with issue-ready charge cards. With Sila as a partner, FunnelDash users gained access to advanced spend rules, 10-20x higher limits, no personal credit checks, and an easy 5 minute set up.
Result 3
Right after starting up with FunnelDash, Sila provided endpoints for solving Know Your Customer (KYC) and Know Your Business (KYB), so that every client accessing FunnelDash’s cards would remain compliant and not risk the company or financial system. Sila comes with compliance features out-of-the-box.
Result 4
FunnelDash utilized Sila’s payment infrastructure, fintech marketplace, and expertise to provide advanced fraud protection, bank-level security, and the power to send crypto transfers as well. Along the way, Sila took the time to educate FunnelDash founders so that they were prepared for the confusing financial market and to handle the volume of customer transactions, compliance, and questions.
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A new financial world, built by you.
Sila offers a simple, secure, and scalable banking API to make money programmable with built-in regulatory compliance.